Opened 3 years ago

Last modified 15 months ago

#1205 new change

Improve Acceptable Ads text on the first run page

Reported by: fhd Assignee:
Priority: P2 Milestone:
Module: User-Interface Keywords: acceptableads
Cc: Kai, sven, greiner, oleksandr Blocked By: #2834
Blocking: #1207, #1208 Platform: Unknown
Ready: yes Confidential: no
Tester: Unknown Verified working: no
Review URL(s):

Description (last modified by greiner)

Background

We currently mention Acceptable Ads like this on the first run page:

Annoying Ads will now be blocked

We'd like to encourage websites to use straightforward, unobtrusive advertising. That's why we've established <a>strict guidelines</a> to identify acceptable ads, which are shown under default settings. If you still want to block every ad you can <a>disable</a> this in a few seconds.

This doesn't make it obvious enough that this is enabled by default, and we should highlight the disabling part in the text. Therefore we agreed on changing the text.

What to change

Replace the existing Acceptable Ads explanation text on the first-run page with the following text:

Annoying ads will now be blocked

<strong>Acceptable Ads are still allowed</strong> because we'd like to encourage websites to use straightforward, unobtrusive advertising. That's why we've established <a>strict guidelines</a> to identify acceptable ads, which are shown under default settings. <strong>If you still want to block every ad you can <a>disable</a> this in a few seconds.</strong>

Change History (16)

comment:1 Changed 3 years ago by fhd

  • Blocking 1206 added

comment:2 Changed 3 years ago by fhd

  • Blocking 1207 added

comment:3 Changed 3 years ago by fhd

  • Blocking 1208 added

comment:4 Changed 3 years ago by fhd

  • Blocking 1206 removed

comment:5 Changed 2 years ago by greiner

It's great that we want to make it clearer that Acceptable Ads are enabled. However, if you are installing Adblock Plus for the first time and the largest text on the page says "Ads are enabled" instead of "Ads are now blocked" then you might be wondering whether Adblock Plus is supposed to block any ads at all or even whether it might add additional ads.

Adding a subtitle should be no problem but I'd recommend not to replace the headline.

comment:6 Changed 2 years ago by fhd

  • Cc Kai added

Good point, yeah. Do you think that'd be obvious enough Kai?

comment:7 Changed 2 years ago by Kai

Hi,

sorry for my late reply.

Basically i agree to Thomas point. The headline should stay as it is (at least in its meaning) and then we should add a prominent subtitle.

To me anything that highlights the fact that AA are enabled by default and that the user can disable it and how, is supportive.

Best
Kai

comment:8 Changed 2 years ago by fhd

  • Ready unset

Sure, let's go with a subtitle then. Unsetting Ready until we find one.

How about just using "Acceptable Ads are enabled" as the subtitle? Here's what it would look like:

Annoying Ads will now be blocked

Acceptable Ads are enabled

We'd like to encourage websites to use straightforward, unobtrusive advertising. That's why we've established <a>strict guidelines</a> to identify acceptable ads, which are shown under default settings. If you still want to block every ad you can <a>disable</a> this in a few seconds.

comment:9 Changed 2 years ago by fhd

  • Cc sven added

Adding Sven.

comment:10 Changed 2 years ago by Kai

Maybe "Acceptable Ads are still allowed" is clearer?

comment:11 Changed 2 years ago by greiner

  • Cc greiner added

Can we agree on the following? Otherwise, if Sven can come up with a nice design for adding it as a subtitle (usually, it's not good practice to have a headline that's directly followed by another headline), I'd also agree with Felix' design using Kai's text for the subtitle.

Annoying ads will now be blocked

Acceptable Ads are still allowed because we'd like to encourage websites to use straightforward, unobtrusive advertising. That's why we've established <a>strict guidelines</a> to identify acceptable ads, which are shown under default settings. If you still want to block every ad you can <a>disable</a> this in a few seconds.

comment:12 Changed 2 years ago by fhd

Yeah, I like your version Thomas. Should be obvious enough how I picture it.

comment:13 Changed 2 years ago by greiner

  • Description modified (diff)
  • Keywords acceptableads added
  • Ready set

Since there have been no objections so far I set this to ready now. The german translation will be added on CrowdIn after the necessary changes have been made to the code so I removed it from the description.

comment:14 Changed 2 years ago by sebastian

  • Blocked By 2109 added

comment:15 Changed 16 months ago by greiner

  • Blocked By 2834 added; 2109 removed
  • Tester set to Unknown

comment:16 Changed 15 months ago by oleksandr

  • Cc oleksandr added
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