Opened 15 months ago

Closed 11 months ago

Last modified 9 months ago

#4349 closed change (fixed)

Update short description to reflect that Adblock Plus is used on over 100M active devices

Reported by: jobp Assignee: wspee
Priority: P2 Milestone: Adblock-Plus-1.13-for-Chrome-Opera
Module: Platform Keywords: goodfirstbug
Cc: sebastian, kzar Blocked By:
Blocking: Platform: Unknown / Cross platform
Ready: yes Confidential: no
Tester: Ross Verified working: yes
Review URL(s):

https://codereview.adblockplus.org/29367244

Description (last modified by sebastian)

Background

We are making all of our user numbers and download numbers consistent across our websites / product descriptions etc. Therefore, the short description in of Adblock Plus for Chrome, Opera and Safari needs to be updated too. (see more info in issue #4037)

What to change

Change the description string in _locales/en_US/messages.json from:

Used by over 50 million people, a free ad blocker that blocks ALL annoying ads, malware and tracking.

to:

Used on over 100 million devices, Adblock Plus is the world's most popular ad blocker.

Change History (19)

comment:1 Changed 14 months ago by kzar

  • Component changed from Unknown to Platform
  • Description modified (diff)
  • Owner set to kzar
  • Platform changed from Chrome to Unknown / Cross platform
  • Priority changed from Unknown to P2
  • Ready set
  • Summary changed from Update the usernumbers in the short description of Adblock Plus for Chrome to Update description string for adblockpluschrome

I noticed the new string is longer (120 characters vs 100), but the string's description mentions that anything up to 132 is OK. Marking as ready despite the mentioned issue #4307 seeming to be wrong.

comment:2 Changed 14 months ago by kzar

  • Description modified (diff)

comment:3 Changed 14 months ago by kzar

  • Review URL(s) modified (diff)
  • Status changed from new to reviewing

comment:4 Changed 14 months ago by sebastian

  • Ready unset

Please don't make the description even longer than it already is. The maximum length for the description is 132 characters, and that applies to all languages, while most languages are less concise than English. We already had problems translating the old description (101 characters) into some languages, so making it even longer is a very bad idea.

Last edited 14 months ago by sebastian (previous) (diff)

comment:5 Changed 14 months ago by kzar

  • Review URL(s) modified (diff)
  • Status changed from reviewing to reopened

Sorry, I didn't consider translations.

I guess get back to us with a version that's less than 100 characters Jobp and we can update it for you.

comment:6 Changed 14 months ago by kzar

  • Cc kzar added
  • Owner kzar deleted

comment:7 Changed 13 months ago by lisabielik

@jobp, here is my suggestion in response to your email:

Adblock Plus is used on over 100 million devices to block annoying ads and tracking.

This is 15 words, 84 characters.

comment:8 Changed 13 months ago by jobp

Great, thanks Lisa! The only thing I'd like to have in there is the word "Ad blocker". We know that this is a popular search query, and we may miss out on an SEO opportunity if we are removing the word "Ad blocker" from the short description.

Any thoughts on how to integrate this?

Thanks!

comment:9 Changed 12 months ago by lisabielik

Some suggestions:

  • This popular ad blocker is used on over 100 million devices to block annoying ads and tracking.

17 words, 95 characters

  • Used on over 100 million devices, Adblock Plus is the world's most popular ad blocker.

15 words, 86 characters

comment:10 Changed 12 months ago by sebastian

If there are no objections, I'd go with the latter. Due to the maximum length requirement, see above, as shorter it is as better it can be translated.

comment:11 Changed 12 months ago by sebastian

  • Description modified (diff)

As discussed on IRC, Björn agrees with me. So I updated the description accordingly.

comment:12 Changed 12 months ago by sebastian

  • Keywords goodfirstbug added
  • Ready set

comment:13 Changed 12 months ago by sebastian

  • Description modified (diff)

comment:14 Changed 12 months ago by wspee

  • Owner set to wspee

comment:15 Changed 12 months ago by wspee

  • Review URL(s) modified (diff)
  • Status changed from reopened to reviewing

comment:16 Changed 12 months ago by sebastian

  • Summary changed from Update description string for adblockpluschrome to Update short description to reflect that Adblock Plus is used on over 100M active devices

comment:18 Changed 11 months ago by wspee

  • Milestone set to Adblock-Plus-for-Chrome-Opera-next
  • Resolution set to fixed
  • Status changed from reviewing to closed

comment:19 Changed 9 months ago by Ross

  • Tester changed from Unknown to Ross
  • Verified working set

Done. New description displayed in store.

ABP 1.12.4.1739
Chrome 49 / 56 / Windows 10

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