Opened on 04/24/2018 at 03:48:54 PM

Closed on 04/27/2018 at 01:48:56 PM

Last modified on 05/09/2018 at 11:05:51 AM

#6620 closed change (fixed)

Update extension description

Reported by: lursachi Assignee:
Priority: P3 Milestone: Adblock-Plus-3.1-for-Chrome-Opera-Firefox
Module: Platform Keywords:
Cc: wspee, snoack Blocked By:
Blocking: Platform: Unknown / Cross platform
Ready: yes Confidential: no
Tester: Ross Verified working: yes
Review URL(s):

Description (last modified by wspee)


As part of a Chrome Web Store optimisation initiative, we want to update the Summary of our listing.

Existing summary:

Used on over 100 million devices, Adblock Plus is the world's most popular ad blocker.

The Chrome Web Store uses the manifest.json decription as the summary, to update the summary we have to change the description.


Users will convert better when presented with a higher, tangible value, plus “devices” doesn’t provide the user with enough information.

An important factor for CWS rankings is that the number of users of the extension actually matters. Because of legal reasons, we did not refer to users but rather devices instead. We plan to test how users respond to a larger value that the user can relate to and understand.

What to change

New summary:

With over 500 million downloads, Adblock Plus is the one of the world's most popular ad blockers.

More information

Existing issue on GitLab and merge request:

Attachments (0)

Change History (7)

comment:1 Changed on 04/27/2018 at 08:57:00 AM by wspee

  • Description modified (diff)

comment:2 Changed on 04/27/2018 at 09:01:51 AM by wspee

  • Description modified (diff)
  • Summary changed from Update CWS summary to Update manifest.json description

comment:3 Changed on 04/27/2018 at 09:03:29 AM by wspee

  • Summary changed from Update manifest.json description to Update extension description

comment:4 Changed on 04/27/2018 at 09:07:09 AM by wspee

  • Cc wspee snoack added
  • Review URL(s) modified (diff)
  • Status changed from new to reviewing

comment:5 Changed on 04/27/2018 at 01:20:49 PM by abpbot

A commit referencing this issue has landed:
Issue 6620 - Updated short description

comment:6 Changed on 04/27/2018 at 01:48:56 PM by sebastian

  • Component changed from Adblock-Plus-for-Chromium to Platform
  • Milestone set to Adblock-Plus-for-Chrome-Opera-Firefox-next
  • Priority changed from Unknown to P3
  • Ready set
  • Resolution set to fixed
  • Status changed from reviewing to closed

comment:7 Changed on 05/09/2018 at 11:05:51 AM by Ross

  • Tester changed from Unknown to Ross
  • Verified working set

Done. New string is displayed as the description on the extension/addons pages of the browser. Will check CWS part after release.

Firefox 59 / Windows 10
Chrome 66 / Windows 7
Opera 52 / Windows 10

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