Add meta data to eyeo.com

[greiner]

Background

Currently, we don't have any meta data on the eyeo.com website (apart from a <link rel="canonical" …>). To avoid any wrong guesses from search engines, social networking sites and other crawler operators we should add meta data to the eyeo.com page to provide them with a title, description and image.

What to change

Implement website-default meta data fields found in default-boilerplate #4629.

Add the following metadata to the defined pages:

• eyeo.com
  • Title: About us | eyeo
  • Description: Founded in 2011, eyeo is the company behind Adblock Plus, Adblock Browser and Flattr. We build products that millions of people use everyday to improve their online experience.
• eyeo.com/services
  • Title: Services | eyeo
  • Description: Some of the biggest companies in the world have partnered with us to improve the online advertising industry through the Acceptable Ads program. Find out more.
• eyeo.com/team
  • Title: Team | eyeo
  • Description: Meet the talented team behind Adblock Plus, Adblock Browser and Flattr. We are tight knit family based out of Cologne, Berlin and the world.
• eyeo.com/press
  • Title: Press | eyeo
  • Description: Get background information about eyeo, FAQs, Media Kit and more. For inquiries, contact us at press@adblockplus.org.
• eyeo.com/contact
  • Title: Contact | eyeo
  • Description: Get in touch for any general inquiries. For press requests or job applications, please refer to the respective emails.
• eyeo.com/jobs
  • Title: Jobs | eyeo
  • Description: We believe in doing things differently and we're looking for creative, independent thinkers to join our team. Work remotely or from our offices in Berlin and Cologne.

[saroyanm]

I think we need to come with some keywords for description and title, also we will need promo image.
please note that description and title will appear in search results and will used by social networks.

@Sven can you please provide promo image that also should be used mostly in social networks, the image should be at least 200x200px.

@Simona while you are already good in that, maybe you can come with some idea for main page title and description.

@Maren maybe you can come with some idea to provide title and description for Jobs page (Also maybe you would like to have special promo image for that page) ?

@Ben Maybe you can come with description and title you would like to have on Press page (Also maybe you would like some special promo image as well) ?

[juliandoucette]

"What to change" was outdated. Instead, we should use the meta fields agreed on to complete default-boilerplate (#4629) and do the same for all other eyeo websites (I will create corresponding tickets later).

[jeen]

@lisa we need meta title, description and images (@peter) for the following pages on eyeo.com:

• eyeo.com
• eyeo.com/jobs
• eyeo.com/team
• eyeo.com/services
• eyeo.com/press
• eyeo.com/contact

We could use the same generic image for most pages. And for the jobs and team page, we could use a more personable image.

[greiner]

Replying to juliandoucette:

Instead, we should use the meta fields agreed on to complete default-boilerplate (#4629)

Do we have those documented somewhere? They're not even mentioned in the linked ticket but only in the code review so it's not straight-forward for someone to find out what needs to be changed in this ticket.

Additionally, I'd like to point out that <meta name="title">, <meta property="og:title"> and <meta property="og:description"> aren't in the boilerplate. From what I remember, this redundancy was necessary for properly supporting crawlers from social networks since they weren't checking <title> and <meta name="description">. I'm not sure whether that's still the case but I thought it was still worth mentioning.

[abpbot]

A commit referencing this issue has landed:
​Issue 1167 - Added descriptions to main pages

[juliandoucette]

Do we have those documented somewhere? They're not even mentioned in the linked ticket but only in the code review so it's not straight-forward for someone to find out what needs to be changed in this ticket.

Agreed. The idea was to debate what is necessary inside the code review and then provide documentation inside website-defaults as part of the patchset (we have been including the implementation and the documentation in one patchset for website-default components).

Unfortunately I haven't got around to updating this and other meta data related issues and clearly communicating the way forward yet.

Additionally, I'd like to point out that <meta name="title">, <meta property="og:title"> and <meta property="og:description"> aren't in the boilerplate. From what I remember, this redundancy was necessary for properly supporting crawlers from social networks since they weren't checking <title> and <meta name="description">. I'm not sure whether that's still the case but I thought it was still worth mentioning.

og:title & og:description are in ​the social media template now. I'm not currently aware of any crawlers that do not fall back to standard title and description. But it doesn't hurt to have them just-in-case and for the added feature of being able to provide different title/description combinations to social media networks (especially since these can be longer on some social media networks than some search engines).

---

Note: I pushed just the descriptions now since description is already part of the default template on eyeo.com and there is no reason to delay publishing them.

[juliandoucette]

I've created #5444 to address what remains of this issue more specifically. The fields listed there are the minimum required for eyeo.com based on my research for our existing (but not yet usable) website-default meta data templates.